Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales by Josh Turner

Author:Josh Turner
Language: eng
Format: mobi
ISBN: 9781619613263
Publisher: Lioncrest Publishing
Published: 2015-06-14T14:00:00+00:00

Why Webinars?

A knowledgeable speaker giving a well-researched PowerPoint presentation to a live audience is powerful. Public speaking is an excellent business development tool, and it does wonders for your credibility and status in your industry. Unfortunately, public speaking isn’t scalable because you can only be in one place at a time. And you’ve got a business to run, right? Well, a webinar is just like giving that PowerPoint presentation in front of a room full of people, but with a couple of major differences.

First, webinar campaigns are hugely scalable, able to reach hundreds and even thousands of prospects.

Second, your webinar audience can be anywhere in the world; they don’t need to book a flight and a hotel to come see you speak. All they have to do is turn on their computer.

Third, as the speaker, you don’t need to spend time and money travelling around the country, either. You can give your presentation wearing pajamas and bunny slippers while sitting on your couch at home. The webinar attendees will only see your computer screen and hear your voice (unless you prefer to turn your webcam on).

And finally, if you record your webinar you can replay it over and over again to new audiences without doing additional work. So you only have to research, write, and create the webinar once. In fact, you could have multiple prerecorded webinars running every week while you’re lounging by the pool. Now that’s scalability!

There are many ways to do webinars. The most common is to simply share your computer screen with your attendees. All they see are your PowerPoint slides and all they hear is your voice. Some webinar presenters choose to also have their computer’s webcam enabled, so the audience can see their face. But disabling the webcam makes hosting a webinar much easier, as it leaves you free to look at your notes or even read them straight off the page. For somewhat introverted people like me, this is wonderful.

Pro tip: A webinar is not a teleconference. A teleconference is just a phone call that many people can listen to. There are no visuals and no PowerPoint presentation. Webinars are much more powerful than teleconferences because they engage your audience’s eyes as well as their ears. So if you have a choice, I always recommend a webinar rather than a teleconference.

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